Founded in 2003, the School of Digital Economy and Management was reorganized in July 2025 through the integration of the former School of Economics and Management, School of Accounting, and the Hotel Management major from the School of Foreign Languages. It serves as the core platform for the university to align with the national digital economy strategy and promote the digital and intelligent transformation of business disciplines. Upholding the educational orientation of “local focus, application-driven, and open collaboration” and practicing the philosophy of “cultivating both virtue and expertise, integrating general and specialized knowledge, and uniting knowledge with practice,” the School has developed a distinctive model of “university-enterprise integration, linkage of three classrooms, and collaborative talent cultivation”.
In terms of talent cultivation, the school implements the “12345” applied business talent training system, constructing 14 undergraduate professional clusters featuring “digital technology-driven and interdisciplinary integration of economics and management”, with high-quality resources such as provincial-level first-class undergraduate majors and applied demonstration majors. In the past three years, students have won more than 400 awards in national and provincial competitions, and the average employment placement rate has exceeded 90%.。
In external cooperation, the school has deepened industry-education integration, establishing 35 professional laboratories, 33 off-campus internship bases, and 2 modern industrial colleges, and launching 31 order-based classes to achieve precise talent cultivation. Focusing on core research directions such as industrial digitalization and intelligence, the school undertook 136 vertical projects and over 110 horizontal projects in 2025, with received research funding exceeding 4.5 million RMB. Many policy advisory reports have been formally adopted by relevant authorities.
Guided by Party building, the school has won numerous provincial and university-level honors. In the future, rooted in Sichuan and serving the Chengdu-Chongqing Twin-City Economic Circle, the school will focus on digital competence cultivation and build a highland for cultivating compound economics and management talents with patriotic feelings and international perspectives.
Seizing the opportunities brought by the development of the digital economy, the school has achieved remarkable results in recent years, demonstrating the strength and responsibility of a business school.
Solid Foundation Driven by Party Building: Awarded the title of “Advanced Primary Party Organization” by the Education Work Committee of Sichuan Provincial Party Committee, selected as a model branch for Party building work in colleges and universities across the province, and honored as an Advanced Collective and Advanced Collective in Employment Work at the university level for the 2024-2025 academic year. High-quality Party building provides strong support for the school’s development.
Benchmark-setting Professional Construction: The E-commerce major is rated as a Provincial-Level First-Class Undergraduate Major; Accounting and E-commerce are provincial-level applied demonstration majors; and the Omnichannel E-commerce Operation major is selected into the second batch of the “Belt and Road” Vocational Education “Double Hundred Program”, boasting international demonstration value. The school has built 10 provincial-level first-class courses, applied demonstration courses, and curriculum ideological and political demonstration courses, achieving remarkable results in teaching reform.
Talent Cultivation through Industry-Education Integration: Constructing a “four-dimensional” collaborative model, the school has established a Provincial-Level Demonstration Center for Business Experiment Teaching, and co-built 33 off-campus internship bases and 2 modern industrial colleges with well-known enterprises such as Qianhe Condiment & Food Co., Ltd. and China Merchants Bank. With 31 order-based classes launched, precise employment is realized. In the past three years, students have won more than 400 national and provincial academic competition awards, with an average employment placement rate exceeding 90%, and graduates are widely recognized by society.
Responsible Scientific Research Services: Focusing on core directions such as industrial digitalization and intelligence, the school undertook 136 vertical scientific research projects and over 110 horizontal projects in 2025, with received research funding exceeding 4.5 million RMB. One policy advisory report was approved by leaders of the State Council, and many were adopted by the Sichuan Provincial Committee of the Chinese People’s Political Consultative Conference, injecting intellectual momentum into the development of the Chengdu-Chongqing Twin-City Economic Circle.
Strong Faculty Team: Teachers with senior professional titles account for 43.8%, those with master’s degrees or above account for 92.8%, and “Dual-qualified” Teachers account for 51.5%. The faculty includes backbone forces such as municipal and prefectural-level excellent teams and teaching masters in private colleges and universities of Sichuan Province, demonstrating their commitment to education and progressive spirit.
Closely following the overall deployment of the construction of the western hub of “Digital China” and the integration of digital and real economies in the Chengdu-Chongqing Twin-City Economic Circle, the Digital Economy program proactively meets the needs of the New Western Land-Sea Corridor and the digital transformation of key regional industries. Targeting key decision-making links and implementation difficulties in enterprises’ digital transformation, it focuses on practical issues such as transformation path selection, business model optimization, and digital transformation planning under the synergistic effect of digital technology and industrial evolution. The program has formed an OBE (Outcome-Based Education) practice-oriented professional training system driven by industrial problems and relying on real application scenarios, and continuously provides enterprises and public institutions with digital transformation planners serving regional industrial development.
Striving to exert the intellectual supply and practical verification functions of the digital economy at the regional level and serve the high-quality development of regional industries, the program is committed to building a strategic thinking hub for the regional digital economy to move from “policy-driven” to “value creation”, and becoming a strategic fulcrum for the innovative development of the regional digital economy.
Anchoring the construction needs of Chengdu as a western financial center, the Economics and Finance program cultivates compound and applied talents who understand economics, master finance, and are proficient in technology. Focusing on fintech, green finance, and digital inclusive finance, it constructs an interdisciplinary curriculum system of “economics + finance + data technology”, covering courses such as Macroeconomics and Microeconomics, Digital Industrial Economy, Corporate Finance, Commercial Banking Business and Operation, Python Programming, and Financial Planning Training, strengthening regional economic analysis and financial practical capabilities.
With “regional empowerment, interdisciplinary integration, and practical closed-loop” as the core, the program builds an integrated training model of “courses, posts, competitions, and certificates”. Relying on the Provincial-Level Demonstration Center for Business Experiment Teaching and university-enterprise order-based classes, it deepens the collaboration of regional banks, securities companies, and insurance companies, realizing seamless connection between teaching and posts, enhancing employment competitiveness and lifelong development potential. It cultivates compound talents with the ability to conduct macro and micro economic research and judgment, financial business operation, and digital intelligent tool application, who can carry out financial modeling, valuation analysis, and intelligent risk control.
Adhering to the application-oriented school-running orientation, the Business Administration program focuses on the digital transformation needs of key industries such as intelligent manufacturing, green energy, and modern service industries. It cultivates compound and applied talents who master modern enterprise management theories and digital tools, and possess the capabilities of business process optimization, data-driven decision-making, and green operation design.
Core courses include Strategic Management, Operations Management, Corporate Governance, Marketing, Human Resource Management, Organizational Behavior, and Financial Management, constructing a systematic management knowledge system.
Highlighting the integration of “digitalization + localization”, the program relies on the provincial-level demonstration course “Enterprise Resource Planning (ERP)” and university-enterprise co-built practical platforms to strengthen students’ practical abilities in business process diagnosis, visual analysis, and operation optimization using digital tools. Emphasizing the adaptation of green management concepts to regional industries, it cultivates “digital management backbones” who understand business, are proficient in tools, and excel in analysis, serving the management upgrading of small and medium-sized enterprises in the region.
The Accounting program cultivates compound and applied talents with all-round development of morality, intelligence, physical fitness, aesthetics, and labor, who possess patriotic feelings, business ethics, and social responsibility. Rooted in the Chengdu-Chongqing Twin-City Economic Circle, the program closely serves the financial digital transformation of regional “specialized, refined, characteristic, and innovative” enterprises and digital economic industrial parks, driving talent cultivation with the cutting-edge direction of “data asset inclusion in financial statements and intelligent financial decision-making” and the core feature of “integration of business and finance + intelligent accounting”.
The core curriculum system includes Basic Accounting, Intermediate and Advanced Financial Accounting, Tax Law, Financial Management, Auditing, Financial Big Data Analysis, RPA Financial Robot Development and Application, and Integration of Business and Finance Training.
Through constructing a three-integration collaborative training model of “integration of business and finance, integration of industry and education, and integration of science and education”, the program implements a four-level progressive practical teaching chain of “foundation building - skill refinement - collaboration - co-creation”. Relying on the intelligent financial training platform, it cultivates students’ abilities to control intelligent systems, insight into data value, and drive lean management. Graduates can be competent in the roles of intelligent accounting analysts and business enablers, becoming an important force supporting the financial transformation of western industrial digitalization and intelligence.
Meeting the development needs of digital auditing, the Auditing program is guided by the OBE concept, focusing on the new digital economic formats in the Chengdu-Chongqing region. It cultivates compound and applied talents who master the integrated knowledge of auditing, accounting, and digital technology, and can proficiently use intelligent tools such as AI auditing large models and RPA robots to engage in intelligent risk control, compliance supervision, and data governance.
The curriculum system deeply integrates auditing and digital technology, with core courses including Principles of Auditing, Internal Control, Big Data Auditing, Blockchain Technology and Application, and Auditing Practice Training. It strengthens practical capabilities through the integrated path of “posts, courses, competitions, certificates, and innovation”.
With distinct characteristics driven by the “AI + RPA” technology matrix, the program focuses on digital risk control and auditing innovation in new formats such as regional fintech, aiming to transport backbone forces supporting the construction of the digital trust system for the Chengdu-Chongqing Twin-City Economic Circle.
Taking moral education as the fundamental task, adhering to student-centeredness, and implementing the OBE concept, the Financial Management program cultivates talents with all-round development of morality, intelligence, physical fitness, aesthetics, and labor. Deeply integrating artificial intelligence technology, it strengthens the cultivation of financial big data analysis and processing, AI technology innovation and application, and management informatization capabilities. It enables students to master the basic knowledge of economic management, financial theory, tax management, and accounting information, as well as professional theories and skills of financial management, so that they can engage in financial management, financial planning, financial management, and intelligent investment and financing related work as compound and applied talents.
Courses include Financial Management, Management Accounting, Financial Analysis and Decision-Making, Tax Management, Intelligent RPA Financial Robot Application, and Financial Professional Competence Training. Graduates can work in industrial and commercial enterprises, financial enterprises, intermediary institutions, public institutions, and government departments, engaging in accounting, financial management, investment and financing, tax management and planning, international finance, and cross-border business.
With moral education as the fundamental, the E-commerce program meets the development needs of agricultural product e-commerce and characteristic cultural tourism cross-border e-commerce in Sichuan and Chongqing. It is committed to cultivating high-quality applied talents with patriotic feelings, craftsmanship spirit, and integrity and law-abiding literacy, who can integrate technology application, business thinking, and practical innovation. Students will systematically master core skills such as e-commerce operation, data analysis, digital marketing, and cross-border e-commerce, and possess the ability to provide data-driven operation diagnosis and intelligent decision support for small and medium-sized enterprises, especially excelling in live streaming operation and user portrait analysis to empower the development of regional characteristic e-commerce.
Core courses include Network Marketing, Business Data Analysis, Cross-Border E-Commerce Operation, and New Media and Live Streaming E-Commerce, constructing a knowledge system integrating “theory + technology + operation”.
Relying on the business big data training platform and full-link digital scenarios, the program attaches importance to the cultivation of cross-cultural communication and lifelong learning awareness through industry-education integration practical projects, cultivating e-commerce backbones for the development of local digital economy.
Closely aligning with the construction of national digital trade test zones, the Omnichannel E-commerce Operation program focuses on the southwest characteristic consumer goods field, with “content IP creation and traffic monetization” as the core. It is committed to cultivating compound and applied talents who serve the southwest cross-border industrial belt and are proficient in global content marketing. The program constructs a three-dimensional knowledge system of “content - technology – business”.
Core courses include Content Creative Planning, Short Video and Live Streaming Operation, Data-Driven Operation, and Brand Growth Strategy. It strengthens students’ comprehensive capabilities of “content creation, digital technology, and industrial integration”, enabling them to master the full-link operation logic from traffic incubation, conversion closed-loop to brand value-added.
Featuring in-depth industry-education integration, the program relies on university-enterprise co-built “content factories” and practical projects to build an implementable full-link training system. It focuses on cultivating students into “content marketing operators” who can independently manage brand content matrices and are proficient in short video and live streaming traffic acquisition strategies, striving to become a content source for the explosion of regional new consumer brands.
Serving the national talent-strengthening country strategy and the digital transformation strategy of advanced manufacturing, the Human Resource Management program is rooted in the southwest and closely meets the human capital competition needs of advanced manufacturing industries such as electronic information and equipment manufacturing in Chengdu, committed to promoting the integration of industrial chains and innovation chains.
With human resource data analysis and organizational diagnosis as the core capabilities, the program cooperates with 51 job to build a digital training platform and co-establish an Organization and Talent Effectiveness Laboratory. It carries out practical teaching such as talent data analysis and intelligent talent inventory, cultivating high-quality compound talents who master professional theoretical knowledge and skills such as digital human resource management, human resource planning, employee relations, recruitment and talent assessment, compensation and performance management, and organizational behavior. Proficient in data-driven talent decision-making and organizational effectiveness improvement technology application, they possess the core capabilities of organizational value creation, evaluation, and distribution, and shoulder the mission of solving key talent needs for advanced manufacturing industries in the southwest region.
Rooted in Sichuan and Chongqing and serving the west, the Marketing program meets the brand intelligent transformation needs of key industries such as consumer goods, intelligent manufacturing, and digital economy. It cultivates high-quality applied talents who master modern marketing theories and intelligent technologies, possess the capabilities of user insight, content generation, precise reach, and full-link marketing planning, and can use AI tools to drive brand growth.
Core courses include Brand Marketing, Market Research and Forecasting, Consumer Behavior, Digital Marketing, Digital Advertising, New Retail Operation, and Blockchain Supply Chain Management, constructing a curriculum system combining “theory + technology + practice”.
Highlighting the characteristics of “intelligence + practice”, the program relies on the search engine marketing demonstration course and marketing intelligent decision-making sand table, introduces real enterprise projects and AI tool teaching, strengthens students’ practical abilities in user portrait analysis, AI content creation, intelligent delivery, and data operation. It cultivates “AI growth strategists” who understand technology, are proficient in data, and excel in planning, accurately serving the development needs of regional industries.
Closely following the national logistics hub construction and the Chengdu-Chongqing Twin-City Economic Circle strategy, the Logistics Management program focuses on the key needs of the New Western Land-Sea Corridor and China-Europe Railway Express, with “smart land port logistic” as the characteristic. It is committed to cultivating compound and applied talents with all-round development of morality, intelligence, physical fitness, aesthetics, and labor, who are proficient in modern logistics and supply chain digital operation. Students will systematically master core capabilities such as multimodal transport intelligent scheduling, overseas warehouse network optimization, and supply chain finance.
Core courses include Logistics and Supply Chain Management, International Trade Practice, Smart Logistics Technology, Warehouse Planning and WMS/TMS System Application, and Logistics Data Analysis, focusing on cultivating students’ data-driven decision-making and practical operation capabilities.
Relying on the university-enterprise co-built “simulation experiment platform”, the program strengthens students’ practical abilities in intelligent scheduling and network optimization through industry-education integration practical projects, shaping future supply chain experts with international perspectives, digital competence, and craftsmanship spirit, and providing solid talent support for the construction of western international logistics hubs.
Rooted in Sichuan, facing the west, and radiating the whole country, the Hotel Management program aligns with the development strategies of cultural and tourism integration and health care industry. With addressing the “middle-management gap” in high-end accommodation industry as the core mission, it cultivates compound and applied talents with three-dimensional capabilities of “scene construction + data-driven + lean service”.
Core courses include Front Office Digital Operation and Management, Guest Room Digital Operation and Management, Hotel Catering Management, Introduction to Tourism, Tourism Destination Management, Tea Ceremony and Tea Art, Coffee Making and Tasting, Creative Baking, and Sichuan-Chongqing Culture and Modern Accommodation Experience.
Featuring the integration of “digital scene operation and local cultural experience”, the program deeply combines traditional service heritage with digital innovation capabilities. Relying on the training bases of high-star hotels and cultural tourism complexes, it carries out immersive teaching, cultivating accommodation experience planners who can create unique scenes and experience content for high-star hotels and homestay clusters. After graduation, students can be competent for middle-level management positions in high-star hotels, boutique homestays, health care accommodation and other formats, helping the high-quality development of Sichuan-Chongqing cultural tourism and health care industry.